酷漫居2012年迪士尼系列新品榮獲迪士尼好產(chǎn)品設(shè)計金獎

　　2012年4月25日，一年一度的迪士尼授權(quán)商大會在廣州威斯汀酒店隆重舉行，來自全區(qū)域的100多家迪士尼產(chǎn)品的授權(quán)商齊聚一堂，共同分享迪士尼2012年時尚、前沿的設(shè)計理念及各授權(quán)商推出的前沿的產(chǎn)品。在這次會議上，酷漫居2012年新推出的迪士尼漫時尚成人動漫家具系列及迪士尼魔方系列新品以獨特的設(shè)計理念、貼近消費者需求的使用功能和高性價比，榮獲“2012年迪士尼優(yōu)佳產(chǎn)品設(shè)計金獎”。

　　the annual disney licensee meeting was convened at westin hotel in guangzhou on april 25th, 2012. more than 100 disney products licensees from all over china attended the meeting and together shared the most fashionable, latest disney 2012 design concepts and the latest products from the licensees. the disney mfashion adult animation furniture series and disney morefun series new products launched by acglife in 2012 in this meeting won the “golden award of 2012 disney best product design” for their unique design concept, fulfilling consumers’ needs of both use functions and cost efficiency.

　　據(jù)了解，迪士尼公司2012年重點推廣的設(shè)計理念是： mickey fashion（簡稱mfashion），就是將迪士尼的經(jīng)典元素進一步成人化，既保持了迪士尼的經(jīng)典形象，又根據(jù)新一代年輕人對迪士尼經(jīng)典元素進行簡約化、時尚化、年輕化，更滿足年輕人對迪士尼經(jīng)典元素的需求?？崧釉O(shè)計師在對迪士尼今年重點宣傳的設(shè)計理念進行系統(tǒng)的分析后，再結(jié)合家具產(chǎn)品設(shè)計特點及成人家具的功能組合，特別推出了專門針對年輕人個性的迪士尼成人動漫家具。包括了包括溫馨系列、清新系列、商務(wù)套、潮流派四大系列產(chǎn)品。四個系列的產(chǎn)品各具特色，充滿獨特個性，可以以滿足各個層次不同年輕消費者的需求。

　　it is understood that the design concept of the walt disney company in 2012 focused on the promotion is mickey fashion (to referred mfashion). that is to make the disney classic elements more adult and make disney classic elements simple, fashionable according to the personality of new generation young people. not only maintaining disney classic images, but also meeting young people’s needs for disney classic elements. after systematic analysis of the disney design conception mfashion in 2012, acglife’s designers combined the design specialty of animation furniture products and the function of adult furniture, then launched the disney adult animation furniture in compliance with the young people’s personality specifically. acglife’s adult animation furniture includes four series products: warmth series, freshness series, commerce series, and trend series. the four series products have their own vivid characteristics specifically and meet the needs of all levels young consumers.

　　而魔方家具則是酷漫居經(jīng)過半年多時間市場調(diào)研、梳理后重新推出來的，在充分利用動漫品牌元素和把控原材料品質(zhì)的同時，充分強調(diào)diy的設(shè)計理念：顧客在選定基本產(chǎn)品組件的基礎(chǔ)上，酷漫居可以提供各種動漫元素作為家具組件表面上的展示素材，消費者可以任意選擇自己喜歡的動漫元素，任意組合，甚至可以在酷漫居設(shè)計人員的幫助下，將自己形象設(shè)計到家具上?？崧訉⒏鶕?jù)消費者對元素的選擇和元素的組合，將消費者選擇的元素表現(xiàn)在家具上，給了消費者充分表現(xiàn)個性自由、自我張揚的機會。

　　after more than six months market research and product line restructuring, acglife launched morefun series furniture products. acglife takes full advantage of the animation brand elements and strictly control on the quality of raw materials, diy design concept has been sufficiently emphasized. after consumers choose the basic product components, acglife provides various animation elements as the display material on the surface of the furniture components, allowing consumers to choose their favorite animation elements to diy their own furniture, or even customize their own personal image on the furniture with acglife designer's help.based on consumers’ choice of single or multi animation elements, acg realizes consumers dreams by integrating the elements in the furniture products, and thus, provides consumers the opportunity of full expression of individuality, freedom and self-publicity.